Guangdong City Authentic Technology Co., Ltd.

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,
In September, WeChat withered to brand owners
Scan
Scan the product results, hoping to Product barcodes or QR codes have become online traffic portals, allowing more small and medium-sized companies to easily complete online and offline joint promotions.
. But, how to motivate users to be willing to scan product codes?

On July 1, WeChat certified third-party customization developer Yingzai Mobile launched a points system for scanning QR codes.
, passed The method of sending points through code
helps merchants solve the problem of users being unwilling to scan product codes.
. The person in charge of Yingzai Mobile said that QR codes are the key entrance for offline and online integration. Every company that values business hopes to use barcodes or QR codes to provide online shopping malls. To attract customers or attract followers for public accounts, the code-scanning point system developed by Yingzai Mobile is to create product QR codes that attract followers, and turn product codes into online traffic imports. It is understood that the code scanning points system gives each product a unique QR code. After purchasing, consumers can scan the code to draw points. They can also win more points by playing games, which enhances the relationship between users and brands. viscosity.
. 1. Points system for scanning QR codes: How users obtain points
.
Scan QR codes for shopping to earn points
. After consumers purchase, they scan the QR code label on the product, that is, You can directly participate in the online lottery, and the reward points are divided into
and other values (
Merchant can also customize the points value in the background of the points system)
.
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. 2. Scan code points system: What are the uses of user points?
.
Points can be turned into cash and used for withdrawal
. When the user's points reach a certain value Afterwards, the points can be converted into cash and withdrawn. For example: set
points=
yuan. When the user's points reach
points, he can withdraw
yuan.
.
Spend points as money and exchange them for products
. When the user's points accumulate to a certain value, he can directly spend the points as money and use the points to exchange for the products he wants.
. 3. Big Data of Scanning Code Points System
. The original intention of Yingzai Mobile to embed the points bonus function in the product QR code is to help merchants bind users and allow users to update products. Over time, users can experience a sense of satisfaction that exceeds expectations, thereby increasing user stickiness.
. But in fact, what really makes the company’s merchants sensational about the QR code-scanning point system is the big user data that the QR-scanning point system brings to the company. When consumers scan the QR code, the background of the points system automatically scans the QR code and provides abstract data reports, including analysis of the source of scanned code visits, regional distribution of fans scanning the code, the trend of the number of people scanning the code in a week, the trend of followers who scanned the code in a week, and the gender of the fans who scanned the code. Number and proportion analysis, etc.